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02 mayo 2006

Walkman Museum

Written by Pablo Sanz
Audioteletipos artilugios Leave a Comment

Walkman Museum
Personal Stereo & Walkman History 

http://www.pocketcalculatorshow.com/walkman/history.html 

Discussing the beginnings of the walkman probably requires a brief look at the audio scene in the ’70s. The audio industry was enjoying success in the growing home stereo market, and the implementation of the transistor for a portable AM band receiver created a pocket radio «boom» in the ’60s which continued well into the ’70s. «Boomboxes» or battery-powered one-piece stereo systems were growing in popularity near the turn of the decade, with sound eminating through two or more loudspeakers. Consumers appreciated the ability to listen to high fidelity sound without being confined to sitting near a home stereo system. Pocket-sized micro and mini-cassette players were also successfully sold by companies like Panasonic, Toshiba and Olympus.

So, was the development of a «personal» stereo system an obvious step in the evolution of audio? Shu Ueyama of Sony cites that this invention was purely accidental. Organizational changes were taking place at Sony in 1979 and the tape recorder division was pressed to market something soon, or risk consolidation. They came up with a small cassette player capable of stereo playback. The invention was born from a tweaked Pressman (Sony’s monaural portable cassette recorder) and a pair of headphones.

Sony chairman and founder Akio Morita heard of the invention and was eager to market it. The final design of the TPS-L2, the personal stereo cassette player was completed on March 24, 1979. Sony then formulated a unique marketing campaign to sell the contraption. But first, what to call it?

The name needed to present the idea of portability, so they considered Stereo Walky. Unfortunately, Toshiba was already using the «Walky» name for their portable radio line. The new product was a descendant of the Pressman so Walkman was proposed next. Senior staff responded to this name with doubts, as it sounded like a Japanse phrase clumsily made English. The name would fly in Japan but the product would be marketed in the US as the Sound-About and in the UK as the Stowaway.

Again, senior staff thought twice about the naming conventions–globally marketing a product with regional labels would prove costly, so Walkman was ambivalently accepted as the name of this new personal stereo system. […]

olympus-pearlcorder.jpg

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26 Nov

No quiero usar la red del señor este, pero vengo un momento a decir que he publicado esto porque me costó bastante tiempo escribirlo para pedir una beca que no me dieron. Mejor al blog que dejarlo en el disco duro. Dadle amor ya que no me va a dar dinero. http://www.makimono.es/margaret-watts-hughes-la-mujer-que-cantaba-flores/

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something like this would be cool

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19 Nov

New #podcast!
Deleted scenes with poet, activist, sound artist, sound sculptor and curator Antye Greie (AGF) @poemproducer. We unpack some of her strategies to deploy what she calls "feminist sonic technologies". 🔊 https://bit.ly/RWM-deleted-scenes-Antye-Greie

Part of @reimagine_EU

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19 Nov

Publicamos un nuevo Notebook con una entrevista a Arturo Lanz de Esplendor Geométrico.

Lo breve si bueno dos veces bueno.

https://www.mediateletipos.net/archives/43520

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