• SECCIONES
    • Audiovisión
    • Sound Studies
    • Cuadernos
    • RADIO
  • ARCHIVO
  • SOBRE NOSOTROS
  • CONTACTO
./mediateletipos)))
  • SECCIONES
    • Audiovisión
    • Sound Studies
    • Cuadernos
    • RADIO
  • ARCHIVO
  • SOBRE NOSOTROS
  • CONTACTO
17 agosto 2015

What sounds make us feel safe in public?

Written by Mikel R. Nieto
Mediateletipos escucha, paisaje sonoro, sonido Leave a Comment

What sounds make us feel safe in public?

Rationally speaking, most people know that random, violent crime is rare. But that doesn’t keep them from getting the creeps when they walk through a parking structure or other public place that’s not well-lit or crowded.
This leads people to avoid places that are otherwise safe. How to reduce that fear? New research by University of Michigan marketing professor Aradhna Krishna shows that certain ambient sounds create a feeling of safety in such places.
«There is a feeling of unease when people are alone in public places, such as a parking garage, metro station or airport tunnel,» said Krishna, the Dwight F. Benton Professor of Marketing and director of the Sensory Marketing Laboratory at Michigan’s Ross School of Business.
«This doesn’t just give people bad feelings. It can have negative business effects when people actively avoid such areas. We know some retailers have used ambient sounds to affect customers’ moods and time perceptions. We wondered if the correct ambient sound could also make people feel secure.»
Krishna and colleagues conducted a field study in a parking garage on the Champs-Élysées in Paris and four lab experiments to examine the effects of different types of ambient noise—and no noise—on people’s feelings and behavior at an underground parking lot and a simulated metro station.
The researchers played classical instrumental music, bird songs and no sound at the underground parking lot. People who heard the bird songs felt a higher sense of perceived safety than those who heard the instrumental music, or no sounds.
Another experiment added human vocal sounds to the mix, and it showed people reacted positively to both the bird songs and human vocal songs. Both bird sounds and human vocal sounds made people feel a social presence, which then gave them an increased sense of safety.
They then tested the effect of sounds on consumer behavior. Study participants were shown a video of a metro station with the various sounds—human voices, bird songs, instrumental and no sound. They were asked a series of questions about the station and their perceptions, and whether they would be likely to stop and buy a monthly pass at that station.
Those shown the video played with human vocals and bird songs rated the station as safer and were more likely to say they would by a monthly pass there than people who heard the instrumental music or no song.
«We provide some real-world evidence that appropriately chosen ambient sounds introduced in public spaces perceived to be dangerous can increase human comfort and feelings of safety,» Krishna said. «Bird songs and human vocal sounds give a sense of social presence and seem to be the most effective to use. They even lead to more positive consumer responses and overall higher satisfaction with these places.»
Krishna also lends a note of caution «to not use ambient sounds to give a false sense of security when places are actually unsafe.»
The study will be published in a forthcoming edition of the International Journal of Research in Marketing.

Compartir
 Previous Article Western Soundscape Archive
Next Article   VERS UN TOURISME SONORE ?

Related Posts

  • KAARMICC’: Audio-Homenaje / Audio-Tribute Miguel A. García (1978-2025)

    19/01/2025
  • Miguel Ángel García

    06/01/2025
  • The Losers Conspiracy – (V)

    25/02/2024

Leave a Reply

Lo siento, debes estar conectado para publicar un comentario.

mediateletipos.net Seguir

Sound art, audiovisual activism, and new media.

Avatar
Retuitear en Twitter mediateletipos.net Retuiteado
Avatar Robert Beatty @edsunspot ·
4 Sep

Internet Archive forever, fuck copyright

Responder en Twitter 1831427228091183297 Retuitear en Twitter 1831427228091183297 228 Dar me gusta en Twitter 1831427228091183297 1475 Twitter 1831427228091183297
Retuitear en Twitter mediateletipos.net Retuiteado
Avatar Sergio Sánchez @jazznoize ·
24 Ago

Deberíamos ir a grabar sus voces. Que suenen por megafonía. #talibanes #sonidos

Responder en Twitter 1827311211727192323 Retuitear en Twitter 1827311211727192323 2 Dar me gusta en Twitter 1827311211727192323 3 Twitter 1827311211727192323
Retuitear en Twitter mediateletipos.net Retuiteado
Avatar AGF ❤️‍ @poemproducer @poemproducer ·
28 May 2024

the entire human species should put all focus and resources to prevent ecocide, implement climate justice and force global disarmament, this is not naive talking, this is an urgent necessity ... we are one species, we decide how to become, alongside all life

Responder en Twitter 1795332083629568417 Retuitear en Twitter 1795332083629568417 1 Dar me gusta en Twitter 1795332083629568417 6 Twitter 1795332083629568417
Retuitear en Twitter mediateletipos.net Retuiteado
Avatar Los voluble @voluble ·
17 Mar 2024

Medio día de pregón,
Tarde de "searching for a good sample"

Id a muerte con Dios

Responder en Twitter 1769336726646911362 Retuitear en Twitter 1769336726646911362 2 Dar me gusta en Twitter 1769336726646911362 6 Twitter 1769336726646911362
Load More

Tags

acciones acústica arte arte sonoro artilugios artistas audiovisual charlas cine comunidades convocatorias copyleft cultura libre directos educación entrevistas eventos exposiciones festivales fonografía grabaciones de campo hacktivismo historia ideologías instalaciones instrumentos inteligencia colectiva internet libros música netaudio novedades nuevos medios paisaje sonoro podcasts radio recursos ruido software software libre sonido talleres textos videoarte vídeo

Comentarios

  • The Losers Conspiracy – (V) - ./mediateletipos))) en Existential cornerstone of DIY music
  • Pablo pelotudo callate que no sabes en Escribiendo sonidos

ENLACES

  • Artesonoro.org
  • Aurales
  • Escoitar.org
  • Observatorio de la Escucha
  • Sensxperiment 2011
  • Ursonate Fanzine
  • Zemos98
© Copyleft 2023. Algunos derechos reservados. Web alojada en Pumpun. I/O
Utilizamos cookies para asegurar que damos la mejor experiencia a nuestros usuarios y para desayunar. Si sigues navegando, asumiremos que estás de acuerdo.Chachi