Perfect Sound Forever
Perfect Sound Forever = an online music magazine, in ‘business’ since 1993 ; One of the oldest, longest running web-zines
What’s ‘perfect sound forever’?
It started with Sony/Phillips in the mid ’80’s to promote the advent of compact discs. They had to convince the public to give up all of their vinyl and go for this new technology. Supposed selling points included 1) the ultimate in sound quality and 2) the fact that these CD’s wouldn’t ever wear out (like vinyl records do). Hence, the marketing term for this was ‘perfect sound forever.’ As a Harper’s article pointed out, the fact is that scratches do ruin CD’s and these discs also fall victim to oxidation over time.
The phrase ‘perfect sound forever’ was later appropriated by Pavement as a title for their third EP- not surprisingly, a number of people thought PSF was a fanzine for them (though we did like them just fine).