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Inspired by the recent bodyadvertising craze (the concept of auctioning advertising space on your body to the highest bidder) Floyd Hayes – a Brooklyn resident – came up with a new ad-dimension called ‘voicevertising’.
Floyd Hayes put his voice up for sale on eBay, promising to shout out a brand name as loud as possible every fifteen minutes for an entire week, no matter what location or situation.
Quite fittingly, the highest bidder turned out to be ‘HALLS Fruit and Breezers’ – a company selling throat drops.
Fuente: guerrilla innovation