For shops to survive in the age of Amazon, it’s been well documented that in-stores, coffee, exclusive events and (whisper it) Record Store Day have become invaluable promotional tools to get people through the doors. Perversely, the internet has been equally influential in spreading the word and getting people off their computers and back among the racks. But what of London’s second-hand treasure troves that have existed for years without so much as an email address? What of the record store owner (true story) who wasn’t aware vinyl sales were on the up again? THE VINYL FACTORY
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